what year is this?
Brand marketers, with billions of dollars in product sales at stake, are recognizing that men—many of whom remain underemployed in the post recession economy—are important customers, too. Companies are retooling products and advertising to help men learn how to do unfamiliar cleaning tasks and to give women more peace of mind about delegating.
It’s the economy, stupid. So now we’re doing the reverse of the post WWII era when women were pushed out of the job market to make room for the returning veterans?
There may be a “reason” for that…
In a 2011 survey, 57% of women said they want help more often from their partner or spouse… Yet 42% of women said they don’t trust their partner or spouse to meet their standards of clean.
Procter & Gamble this year introduced Tide Pods, partly to address the stress women say they feel about delegating responsibility for the laundry to husbands … The pods, single-dose pouches of detergent, eliminate the need for pouring and measuring—easing worries some women have that others will use too much or too little.
Oh! Stress and worry! It’s chemistry and machines: men will never figure it out.
Women tend to have stronger feelings about housework than their husbands because they are more harshly judged if the home is a mess, … “The state of the home can still be very active in a woman’s identity, and that’s true across a variety of social classes and education levels,”
So what has all the social engineering of the Feminists given US? Housework used to be so stupid-simple that “even a woman could do it.” Now we have “grown” to the point where Men are so stupid they can’t even be trusted with housework. How could they possibly be trusted in the real work world?!?