ToDaZeD Virtue Superiority Signaling Trumpeting


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  1. Reminds me of the Soviet apparatchiks with their special stores, schools and housing (with their vacation dachas along the Black Sea where they could go to escape the brutal winters in St. Petersburg Leningrad and Moscow). All while the workers lived in housing as bad as if not worse than any housing project found in any “progressive” city in the U.S. and had to stand in line to buy food and other necessities.

    Comment by Thunderbottom — July 13, 2017 @ 2:34 am

  2. Hey, I’m a good person! I have a friend that only went to high school and we went to lunch once! I’m careful to only take her to low class places so she feels comfortable. I am wise.
    BTW Mr. Brooks, do you think it’s possible she wasn’t intimidated so much by the names of the sandwiches as by the prices? Tip: if somebody takes you to a sandwich shop that sells salami sandwiches for $18.99, if they ask if you’d like to go somewhere else say yes.

    Comment by Nomen Nescio — July 13, 2017 @ 4:11 am

  3. Dont know squat about David Foster Wallace but do appreciate Foster Brooks, so there!

    Comment by Terrapod — July 13, 2017 @ 4:13 am

  4. ^^…she wasn’t intimidated so much by the names of the sandwiches as by the prices?
    Tweren’t that. She, being streetwise, figgered she was in a mafia hangout. A genuinely high class place would use French names for their $18.99 hot dogs and mustard; e.g., Chien Chaud au Diable.

    BTW, Claire, I think you got in about 130 cuts/minute with your razor there.
    Right up there with a Phillipino knife fighter.

    Comment by dick, not quite dead white guy — July 13, 2017 @ 7:52 am

  5. I’m surprised at the the blatant racism in his article! Instead of eating the upper crust’s love of European food, she opted for (whispers) Mexican! How bourgeois!

    Comment by WeeBrowser — July 13, 2017 @ 8:12 am

  6. He’s the first person I’ve ever heard call it a high school “degree” rather than a “diploma.” They’re not the same things.

    This is telling re: character. “I saw her face freeze up as she was confronted with sandwiches named ‘Padrino’ and ‘Pomodoro’ and ingredients like soppressata, capicollo and a striata baguette. I quickly asked her if she wanted to go somewhere else.” Orrr he could’a mansplained* what those things were and/or made a recommendation. Even those with “only a high school degree” are capable of learning new words, you know, as he did once upon a time, oh so many Pomodoros ago.
    Besides, a truly cultured gentleman would’ve asked the lady what or where she’d like to eat. (Makin’ an assumption, here, that he didn’t.)
    (What? Yeah, I wonder if he knew what all the Mexican words meant.)

    [insert list of similar cheap shots at a guy who can't defend himself, here]

    However, he’s overlooked the most likely “barrier” here to being his peer.
    That is, he’s an arrogant jerk, and his circle is probably populated with similar a-holes that the 80% want nothing to do with. Upward-mobility depends on your definition of “upward.” There are more millionaires, college grads, and well-read people in regular America than in the hellified Edens he mentioned. They don’t give a flying fig for his measures of sophistication; and they don’t want anything to do with shallow, CloudMinder-wannabee jackasses.
    * If you’re truly versed and practiced in a cultural or gastronomic topic, it’s nice to pass some of that along to one of the great unwashed, as friends or equals, as you would gossip or a comment on a blog post:
    “I love a nice Chianti with my pasta, not with fish like Capt Nash in From Russia With Love.
    (Also, just before one of the greatest fight scenes in the movies cinema, “You may know the right wines, but you’re the one on your knees.”)

    Comment by DougM (flawed chap) — July 13, 2017 @ 9:08 am

  7. I have an aeronautical engineering degree and have enjoyed cuisine of all kinds around this big world.
    I prefer my food without the side order of arrogance, drizzled in pretense, f_ck you very much.

    Comment by Buzz — July 13, 2017 @ 10:34 am

  8. Padrino, Pomodoro, soppressata, capicollo and striata sound like the menu at a Starbucks.

    Comment by DougM (flawed chap) — July 13, 2017 @ 2:55 pm

  9. I et at one of them francy sammij places oncet.

    It gev me gas fer dayz!!!

    Comment by Steve — July 13, 2017 @ 3:03 pm

  10. I know there is a joke about a shit sandwich and not eating bread in here somewhere.

    Comment by Dave — July 13, 2017 @ 4:34 pm

  11. A friend of mine got serious food poisoning from a food truck. I felt bad for him. Now, if he was an elitist, I might not have felt so bad. Personally, I say let the elites have the food trucks.

    Comment by bo1921 — July 13, 2017 @ 5:58 pm

  12. ^bo1921 – Change the names to French, charge ten times the price, make sure it’s a Mercedes van and the elites will flock to a food truck just for the snob appeal.

    How about Roach Coach with free heartburn?

    Entraîneur du Gardon
    brûlures d’estomac gratuit – $189 prix fixe

    I can see the elites ponying up now.

    Comment by dick, not quite dead white guy — July 13, 2017 @ 6:37 pm

  13. Let them eat focaccia!

    Comment by DougM (flawed chap) — July 13, 2017 @ 7:23 pm

  14. I have ciabattaed before….and I WILL ciabatta again!

    Comment by accipiterNW — July 13, 2017 @ 11:44 pm

  15. Damn the soppressata, full speed ahead.

    Comment by Nomen Nescio — July 14, 2017 @ 3:49 am

  16. Dick@4 — wow, thanks. that makes this post the most athletic thing I’ve done in …evar!

    ; >

    Comment by Claire: rebellious pink pig with car keys - and a *cause* — July 14, 2017 @ 7:19 am

  17. If Mr. Douche-Brooks were a real man and a more importantly a GENTLEMAN he would have: asked her “where would SHE like to go have lunch” and picked up the tab at the end.

    If Mr. Douche-Brooks were a worldly GENTLEMAN like he claims to be and a more importantly a real writer, he wouldn’t have written this article.

    Comment by Icemaned13 Deplorabus Unim — July 14, 2017 @ 9:24 am

  18. I think up-scaling the sandwich makings nomenclature (and a lot of other things, like Starbucks’ coffees) is a sop to the millennials. They have little or no chance of upward mobility, due to their douchebag degrees and crappy economy, so they compensate* by putting fancy labels on plain things. Makes them think they’re at higher station in life. It’s all about the feelzzz!

    * In olden times, this was called “putting on airs”

    Comment by Fat Baxter — July 15, 2017 @ 8:54 pm

  19. Over the past few decades, upper-middle-class Americans have embraced behavior codes that put cultivating successful children at the center of life. As soon as they get money, they turn it into investments in their kids.

    It’s the natural result of having fewer kids, Poindexter. See China.

    Comment by Peggy U — July 16, 2017 @ 9:34 am

  20. under Better Late Than Nevar: just perusing a new-to-the-area eatery — from the streets of Boston — that serves an Italian sub – “just like on the streets of Boston” – featuring these oddly-named meats.

    So actually, not to be culturally appropriational, these meats are strictly Boston Eye-talian and should not be appropriated by the Hipsterdoosh culture at $18 a pop…

    Comment by Claire: rebellious pink pig with car keys - and a *cause* — July 17, 2017 @ 9:48 pm

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